If more photographers knew how to build a photography website, they would easily take their photography business to the next level. Most photographers know that without a website, they aren’t taken seriously. A photographer that is not taken seriously is simply not successful. This is known and understood by most. What isn’t known as well is “how to build a photography website.”Building websites is like riding a bicycle and like driving a car. Both are methods of transportation that require specific knowledge and specific skills for each. For the most part, the specific “how-to” knowledge is very simple and very easy – for those who already “know!” If you don’t know the specific skills required (regardless of how “easy” and “simple” they are), it might as well be “rocket science!”Knowing how to build a photography website has been a serious challenge for many photographers, until now.The Myth of “Web-Designers”Similar to transportation options, someone else can be hired to do the work. Usually, this is a “web-designer.” This isn’t the best option for the long term. Web-designers can design, build and publish your website – but they don’t (can’t) “drive it” for you. Besides, building and publishing a website is only about 10% of what it takes to have a successful and profitable photography website.The Myth of “Simple and Easy”There are many website building products available. A great many of them are very, very good. Quite a few of them are actually “great!” However, too many of them have their instructions and directions written by people that already “know” how to build a photography website (and wrongly assume that the rest of us “know” what they know).Often the “simple and easy” products require us to take the tedious time to learn far more than we really wanted to know. And we still find that “simple and easy” is relative. It isn’t a matter of intelligence or being smart. Photographers would rather spend their time “doing” photography – not becoming an “internet-techno-wizard!”Also, many of the “simple and easy” photography websites wrongly assume that “one-size-fits-all.”Website Builders To The RescueThe advancement of technology has, once again, come to the rescue of photographers. “Website Builders” are the tools that put the full capacity and control of how to build a photography website totally in our hands! Really! And, many of the great website builders are FREE! As you may know, on the internet, free has value. Many vendors are so confident in the superior quality of their products that they offer them for free. They are convinced that once we try their free tools we will want to pay for continued use of the tools and/or other products that they sell. Some vendors even provide full versions of fully functioning website building tools for free and allow use of the free tools forever!The beauty of “website builders” is that users can “test-drive” the tools again and again until the users are completely and fully satisfied that the tools are user-friendly and can help them to be successful! These tools continue to get better and more powerful. Competition among the website builder companies is fierce. Improvements are always taking place. All of them want you and me to use their product to learn how to build a photography website. No knowledge of HTML or coding is required! Most website builders let us drag-and-drop what we want on our website. All of them allow 1-2-3 publishing. Your competition and customers will be stunned by the professionalism and quality of your website. You can make changes when you want to by a couple of clicks.And it even gets better! Many of these “website builders” are FREE! Do an internet search for “free website builders” in Google, MSN Live, Yahoo, etc. and you will have the choice of thousands and thousands of free website builders. You may have to spend some time trying them out. But, you will spend significantly much less time trying them out and finding a great website builder for yourself than you would be spending trying to use one of those “easy and simple to use”Your quest for how to build a photography website has found the answer: website builders. Do yourself a favor and take your photography to the next level – find a website builder that meets your style and works for you. Test-drive them and be more profitable.
As discussed earlier in part 1 of promoting your photography site – photography directories are certainly the best way to start promoting your images and business. The second and another great way to get visitors to your site is by using photography forums.Photography forums are an online chat centre where you can discuss all types of photography, get tips from other photographers and create good quality links to your site.Photography forums are pretty simple to use – first you must register, then you are free to ask and give advice, discuss all the latest camera equipment and much more – the choice of topic is yours – all while promoting your own website. Some forums will allow you to show your images to promote your site even further.For anyone interested in using forums as a promotional means, and to make sure you get the very most out of them, sign every comment you make with a link to your site. It is truly that simple. You get inbound links to your site while discussing your hobby or giving advice about your work.When creating a comment do not write rubbish or give bad advice, people will be reading your comment and may take it serious. The goal behind using photography forums is that you get visitors while creating links to your site.Forums and directories are not the only means of promoting your images online. Photography competitions are also a great means to earn some extra cash and receive award-winning status. It is also a great source of free advertisement if you win or come in the top five.It would be nice to be able to write in bold after your name on the top of your Website: AWARD WINNING PHOTOGRAPHER.There are thousands of competitions held online every year. Some are just for amateur photographers while most are open to all. Most competitions will have certain guidelines, and you would be well advised to read them very carefully.Some firms hold competitions to gain access to free images – so read the guidelines before enter. It may be great to win a competition, but you do not want a company using your images for free without receiving any payment.Most photography related sites that hold competitions will not be looking for free images – they hold competitions as a promotional means for photographers.If you are looking to find a list of local competitions in your area you should contact someone in your local photography club. Photography clubs are usually notified of all competitions that are held within their area. Some of the main photography directories should have a list of the online competitions.Prizes do vary from cash to camera gear and equipment; some online companies offer free advertisement on their site, which may result in your business making thousands through sales. Regardless of the prizes you should add your image and Website to as many competitions as possible especially when most of them are free to enter.